Author Name:- Shahid Mushtaq
A crucial aspect of the media society, public relations is a managerial task that aids in establishing and promoting connections between an organization and its surrounding community through mutual communication, understanding, acceptance, and cooperation. However, there are some concerns, or rather ethical problems, when talking about the practice of public relations in the twenty-first century. Public relations ethics are crucial to human communication. It gives organizations credibility. It aids in the development of dependable relationships between companies and the general public. Ethical procedures can help you excel in public relations. Organizations involved in public relations should adhere to a code of ethics like honesty, advocacy, expertise loyalty, etc. to deliver trustworthy services to their target market. This paper will focus on the role of ethics in public relations also the different codes of ethics used in the PR profession will be discussed.
