Name: Ms. Swati Rathore, Date: 19 Oct, 2024
This study explores the complex relationship between young adults perceptions of their bodies and Indian television commercials, with a particular emphasis on Delhi. The number of advertisements featuring idealised body standards in various media has increased dramatically in recent years. These advertisements frequently cause viewers to have poor self-perceptions and unreasonable expectations. By using quantitative methodology, this study intends to investigate the degree to which young adults living in Delhi NCR are influenced by Indian TV commercials in terms of how they perceive their bodies. The research aims to investigate patterns, trends, and underlying psychological mechanisms connected with the receipt and interpretation of popular advertising through the use of surveys, interviews, and content analysis. This study investigates the profound influence that Indian TV advertising has on Delhi’s young people’s body impressions. Understanding the intricate mechanisms determining how people regard their bodies is crucial, especially in light of the pervasive influence of media and advertising in contemporary culture. The study aims to investigate the diverse types of body images that are propagated through television advertisements and assess the impact that these visual cues have on the vulnerable demographic of young people in the dynamic cultural environment of Delhi. The study examines the social, gendered, and psychological implications of these advertisements to comprehend the complex relationship between media representation and ideals of body image. Finally, by increasing awareness and promoting a more tolerant and positive body image paradigm among Delhi’s youth, the research seeks to contribute to a broader discussion regarding ethical advertising practices. Keywords – Influence, young adults, self-perception, body image, TV advertisements, mental health, ethical advertising, body impressions, psychological mechanisms, media, body types, media representation.
