Name: Srishti Chulet, Date: 24-11-2024
The research study explores the transformative power of hyper-personalization in luxury brand marketing, discussing the shift from mass marketing to individualized strategies. With the advancement of technology, consumer expectations evolve, therefore luxury brands are compelled to adopt personalized approaches to maintain relevance and exclusivity. A comprehensive analysis is provided by incorporating an approach in which quantitative data is gathered through survey to measure consumer responses to personalized marketing campaigns. The aim of the study is to assesses the role of emerging technologies, such as artificial intelligence, machine learning, and data analytics, in enabling hyper-personalization. It explores how these tools enable the collection process and analysis of consumer data to drive personalized marketing strategies and create better brand loyalty ultimately contributing to the success of luxury brands in an increasingly competitive market. The survey conducted using a quantitative method approach shows reliable findings underscoring the growing importance of hyper-personalization in the realm of premium brand marketing. Luxury brands may further enhance client loyalty and differentiate themselves in a fiercely competitive industry by developing customized experiences and fostering meaningful consumer connections. Keywords: Hyper-personalization, Consumer Engagement, Luxury Brands, Brand Management, AI integration, technology, Marketing
